Before being built upon, this site lay undeveloped for decades and was home to a coal merchant's yard. Its unusual shape meant it was unattractive to most potential developers, and so it was clear to its new owner that it needed something out of the ordinary. His involvement in Berlin's cultural life led him to instigate a project which unifies art and architecture.

In collaboration with the artist Thomas Eller, an intrinsically Baroque motif was embraced in the building, whereby pictorial space, sculpture and architectural space are fused into one.
A full-scale model of the building was generated by computer and an additional digital space was created. This virtual space is imprinted onto the actual building itself as a relief painting. The result is a kind of “digital baroque”.

The artist's concept is evident throughout the public areas of the building, particularly in the inner courtyard. Here a painted image of the courtyard facade is projected onto the site's party walls, which meet at an acute angle. This image is fully revealed to the viewer at one specific location: its focus point at the door threshold.

To the street, the facade's image is incorporated as a detailed coloured relief into the facade's rendered surfaces and the printed glass of the balconies. The impression is created that the building is pixellated, as though it is in a kind of Skype transmission.