The new main establishment of the BMW Group in Berlin is situated in the district Charlottenburg, on the traffic junction between Kaiserdamm / Messedamm / highway A100 – in immediate vicinity to the radio tower.

The complex consists of three different construction bodies: BMW unit forming up into an interpretation of the Berlin block with bright lamella facade, MINI unit as a black cube towards Kaiserdamm, and the motorcycle center as a solitaire on the south side heading to the highway and the exhibition center of Berlin.

A complex spatial arrangement – showrooms for car exhibitions, parking structure, service and office areas – has been composed to an overall shape, which gives a striking appearance to the group. The project was finished precisely within the cost frame, as well within the appointment frame.